Third Summit Capital Invests in max-bone

Luxury e-commerce pet brand blends new technology with modern style to disrupt the industry

July 15, 2020

Third Summit Capital is investing in max-bone, an upscale, direct-to-consumer pet brand emphasizing style, quality and ethically sourced materials. The investment cements Third Summit Capital’s active interest in innovative disruptors across a diverse array of markets, including the $99-billion pet industry, which has been long overdue for a modern revamp.

The team at max-bone matches Third Summit Capital’s vision of combining modern technologies with a sleek, 21st-century style to create products that draw multidisciplinary inspiration from a range of aesthetic influences, including art, fashion and architecture. The elevated pet brand has proven its success with a strong e-commerce business model and commitment to innovative production and design methods. In addition to its thorough understanding of contemporary marketing tactics and visual strategies, it represents an ideal addition to Third Summit Capital’s portfolio.

For more on Third Summit Capital, please visit To learn about max-bone, visit

About Third Summit Capital

Third Summit Capital is an investment company specializing in mid-sized companies in the digital-media, advertising and marketing industries, specifically those that develop artificial intelligence and fintech geared toward media companies. Aiming to cultivate competitive alternatives to conventional marketing agencies, Third Summit Capital’s investments align with the broader Third Summit mission statement: to deliver enterprise-level digital media and advertising solutions to the mid-tier marketplace. For more, visit

About max-bone

max-bone is a luxury fashion lifestyle pet brand, changing the way you shop for your dog. Our mission is to provide timeless, modern products that can be enjoyed by the entire family. We combine influences from fashion, art and architecture, with upscale functionality to deliver apparel, beds, leashes and more—all of which are effortlessly elegant.